In the dairy industry, milk farming is
crucial but the second most important step that dairy products manufacturers
and retailers must know about is appropriate packaging of the products. The
products must be packaged in a manner that they are safe to carry, identify and
merchandise. As a whole, packaging is the necessary link between the
manufacturer and the ultimate consumer. To ensure safe delivery, the product
must undergo necessary steps such as production, safe storage, transportation,
distribution and lastly the marketing of the product.
Unless the products have been delivered to the customer in a safe, sound and
fresh form, the consumer is likely to reject it. This may result in huge amount
of wastage. Companies or the manufacturers must take into account factors such
as natural hazards and climatic changes that affect the durability of the
containers during the packaging and transportation of the milk or its products.
Essential packaging requirements
required to be fulfilled by dairy products manufacturers
1.
Packaging is necessary to
accentuate the shelf life of the milk and its products. For the food industry,
packaging happens to be the shield that prevents the contamination of the food
from bacteria or any other undesirable substance such as light or moisture.
Packaging is also necessary for successful storage and distribution.
2.
When you select the packaging,
it must protect and preserve the milk products from the time it is packaged to
the time it is consumed.
3.
It also plays a vital role in
increasing the sales and catering to the distribution pattern of the
products.
4.
Your packaging says a lot about
you as a company, so it definitely must be attractive to appeal to customers.
5.
It should be easy to open, use,
store and dispose.
6.
Packaging chosen by you must
facilitate the handling, storage as well as the distribution of the milk
products.
7.
It should be sturdy enough to
protect the product from the biological, chemical as well as the distribution
damages.
8.
Informative enough to let the
consumer know about the product via. the medium of labeling.
9.
Must act as an advertising and
marketing tool.
10.
Must be economical enough.
Functions of a good packaging material for
1.
The packaging of milk or milk
products must be capable of serving 3 basic functions i.e. containing the
product, protecting it and lastly merchandizing of the product.
2.
Containing means that the
package or the container that you use must be large enough to hold the product
in it.
3.
Protecting means that the
package must protect the product from contamination, loss or damage.
4.
Merchandizing means that the
shape of the container should be favorable for reuse or disposal.
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